Like all ski resorts, Whistler Blackcomb must adapt to a changing ski and snowboard world if it wants to flourish for another 50 years. What will the future hold for ski resorts? Dave Brownlie, Whistler Blackcomb’s president and CEO, offers his perspective.
The Big Picture
Part four of The Big Picture Documentaries, a four-part series exploring big questions:
- P1: Conflicted Obsessions - Is our thirst for adventure threatening our environment?
- P2: Tech Trap - What if kids stopped playing outside?
- P3: Pushing the Boundaries - Is the pull of the backcountry pushing our limits?
- P4: Survive or Thrive - What's the future of ski resorts?