This is MARS1. Short for MOTHERSHIP ADVANCED RESEARCH STATION 1, which is a lot of words for 'The Mothership' as this snowboard factory in Carinthia region in Austria is known. It's the world’s first clean energy snowboard production facility. And that's really cool. In a time where global warming threatens the sport we all love so much, it's great to see that there are manufacturers who actually go all-in and try to be as eco-friendly as possible. And that's exactly what they did at Capita Snowboards.
Snowboards are manufactured in the most durable way. Materials are sourced locally, the factory runs on 100% hydro power and thanks to their natural gas heating system there are zero CO2 emissions.
It's the factory of the present, but we can only hope that more brands will follow manufactoring their products in such an amazing eco-friendly factory in the future!